I enjoy a lot of sports, but there are none that I enjoy more than men's college basketball. So today, the opening day of the NCAA Men's Basketball Tournament, is my favorite day of the year.
Why then am I sitting at my desk instead of out watching the games? Because I'm doing both with March Madness on Demand, an advertiser-supported live video feed of the tournament. At the sports bar (or on my local TV) I'm captive to whatever game they decide to show me. Online, I can move back and forth between all the games that are currently being played (with the exception of the local game that is blacked out).