Saturday, November 20, 2010
What do you think? Do you like Flavors.me or Google Profile better? Are there any others you like better?
Sunday, May 30, 2010
Monday, March 29, 2010
Last week, I attended the first annual OTASessions in Sioux Falls, S.D. The event was dreamed up by local dreamer (and I mean that in a good way) Hugh Weber. There were lots of people who answered the call, but Hugh deserves the credit for putting the event together.
Anyway, Hugh put out the call for reactions to OTASessions so I thought I'd blog my two cents worth. My primary takeaways (besides the pile of books pictured here)...
- Companies that show their bumps and bruises will get credit for it (Spike Jones). I find that so many companies think that every communication has to be spit-polished, vetted by everyone, thoroughly sanitized and (of course) can only be good news. The problem with that is that business is not simply a steady progression of positive news. So people will go elsewhere to get the negative news and because you weren't willing to provide it to them, they are more likely to ignore your positive news as well.
- Partially-finished art is more powerful because it invites the viewer to interact with it and add their own context (paraphrasing Jonathan Harris). Jonathan made many profound, inspirational points, but of all of them, this one stuck out the most. He said it in reference to a torn photo he found on the ground with a partial inscription on the back, but it is applicable to a lot of what we as bloggers (should) do. As writers, we often fail to remember that whatever we write is only half of the context of that work. The other half is the audience reaction. Many times I think my blog posts have to be the complete record. Sometimes it causes me to not post anything because I can't get it all done. I've had far more success when I throw out a partial thought and ask others to react to it.
Anyway, those are the two primary thoughts kicking around in my head following the event. Perhaps that will change as I start reading other reactions and the books I took home. In case you're interested, here are some other thoughts I tweeted throughout the day:
- congrats! well-deserved! RT @electricpulp: We just won the "Work. Play. Do Good. Award" from #otasessions. And @guykawasaki did intro vid!6:52 PM Mar 26th via PockeTwit
Enjoyed the #OTASessions Pre-Party tonight and looking forward to tomorrow
Sunday, August 2, 2009
However, the auction ended early, apparently because the club was not happy with being listed on the popular online auction site. Here's the listing: Own an English Football Club - Tranmere Rovers FC. I particularly like that the item included "Free shipping" and "No Returns Accepted."
Why discuss on a PR blog? Well, I believe ebay's brand has been a bit tarnished by the statement from Tranmere Rovers Chairman Peter Johnson, saying he was very disappointed to discover that Dornoch Capital had chosen ebay.com as a route to find a potential buyer and would not have given permission for them to do so had he been asked. The perception is that ebay is good enough to list your old football shoes, but not a football club. Ebay would do well to enter the discussion of this before this view becomes solidified.
For my part, I just wish I'd have had the chance to put in a bid before the auction ended.
Saturday, August 4, 2007
At a recent job, I started a corporate blog and contributed many posts to it over my time there. After my employment with the company ended, they left up my posts but removed my name from all of them. This blog is intended to keep the posts I wrote so that they won't be lost if the blog is ever taken down.
Monday, October 23, 2006
No Comment = I'm Guilty
When a charge is leveled against you and your answer is no comment, everyone who reads/sees/hears that automatically assumes that you are hiding something and are therefore guilty as charged. I don't know which lawyer came up with that phrase, but it's time to rid it from the American lexicon.
Guess what? The media agrees with me. Check out a recent blog post from Lou Raguse on KELO-TV's Inside the Newsroom blog. In that post, he discusses a story he aired on a city counselor who settled a sexual harassment suit but maintains his innocence. Had that counselor declined to comment, everyone would have known about the settlement and naturally assumed that he did it. But since he went on camera to explain his side, the viewing public is forced to consider the possibility that he did settle only to avoid an expensive court fight.
Here's Lou's synopsis: There are two sides to every story. Too often only one side is willing to explain their position. Fortunately, that wasn't the case this time. Unfortunately, Lou also said that he usually gets a refusal to comment from those the "negative" side of an issue.
The next time you're confronted with bad news, try telling your side of the story. You never know. The public just might believe you. Alternatively, you could just let them know you're guilty and say "No Comment."
Wednesday, October 18, 2006
Sometimes, especially when something is new, it takes a story to really explain it and get a consumer to take action. Let me explain.
Over the past several months, I have been seeing more and more compact fluorescent lightbulbs (CFL). The little bit I recalled included some benefits that motivated me just enough to decide to replace all of my regular lightbulbs...right after they burned out.
But then something came along that sped up my timetable. That something was an excellent story by Charles Fishman in Fast Company Magazine: How Many Lightbulbs Does it Take to Change the World? One. And You're Looking At It.
The story clearly spelled out the benefits of the CFL for the consumer: the bulbs use 75-80 percent less electricity and last 6-8 times as long as incandescent bulbs. That means that the more expensive CFL bulb pays for itself in five months, while lasting five years.
So I'm saving money, which is nice, but the story goes on to tell me how I'm not only saving money but also doing my part to save the planet. Here's the motivator:
...if every one of 110 million American households bought just one ice-cream-cone bulb, took it home, and screwed it in the place of an ordinary 60-watt bulb, the energy saved would be enough to power a city of 1.5 million people. One bulb swapped out, enough electricity saved to power all the homes in Delaware and Rhode Island. In terms of oil not burned, or greenhouse gases not exhausted into the atmosphere, one bulb is equivalent to taking 1.3 million cars off the roads.
In other words, the CFL gives me a painless way to save the environment. Where do I sign up?
But it took Fishman's story to bring home a point that advertising for the product could not. If you look at the package from GE, you only get one side of the story: the savings to the consumer. Eyeballing the package tells me that the bulbs last five years, use less electricity and all eight will save me a total of $300. Is that enough for the consumer to shell out the premium price? It wasn't for me.
But the story was. The following weekend I drove to Sam's Club and purchased enough CFL packages to replace every lightbulb in the house. My wife thought I was crazy...until she read the story and found out that I was saving money and the environment. If GE can get their advertising to tell the story as well as Fishman did, maybe more people will replace their bulbs.