Advertising doesn't always have to come in pretty little 30 second spots, full-page ads or tri-fold brochures. In fact, some of the most effective advertising breaks with convention to forge a lasting, memorable connection between your brand and your audience.
In light of that, it's hard to think of a more effective piece of advertising/branding/marketing than One Shining Moment, the anthem of College Basketball. For the story on the song, click here.
After the (rather boring) game on Monday night, I taped it as I do every year. As a fan of college hoops, it's hard for me to watch or hear the song without getting a few chills. Some people even get choked up. As always, it leaves me in anticipation of next year's shining moments.