Everything has a brand, even churches. About three months ago, First Southern Baptist Church of Sioux Falls, S.D. changed their name to Cross Pointe Baptist Church. Why? Because you can't get much further north than South Dakota.
In a recent article in the Sioux Falls Argus Leader pastor Rob Grimm said they made the change to attract more people. Grimm said the old name suggested it was a church for Southerners. "It's a new identity, a new image in the community," he said.
I'm not sure what impact the name change had on the congregation, but the Argus Leader wrote the article due to a new addition on their church needed because they are starting to burst at the seams.
How's your brand?