Tuesday, June 14, 2005

Becoming a thought leader

Public relations professionals are constantly trying so position their clients as "thought leaders." But what does that really mean and how do we do it? I recently read a good post on how to become a thought leader and use that status as a lead generation tool. Brian Carroll says "Content is King" and thought leaders write, speak, do research, analyze trends and openly share insightful ideas with people. All things that public relations professionals help our clients do every day.

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