As mentioned previously on this blog, I am a faithful listener to For Immediate Release, which most people (including me) consider to be the best Public Relations podcast. I mention the podcast because they have led coverage of how the press release is being adaped for new media. Specifically, FIR has added a separate podcast called the NMRCast, with NMR standing for New Media Release.
A release from Shift Communications jumpstarted an effort to develop a template of the Social Media Press Release and now there is a Wiki and a del.icio.us tag. Much of what they're discussing is giving the press release more multi-media that is usable by bloggers and online journalists and making it more discoverable through the use of social tagging, RSS etc.
But I sent a release on PRWeb this week that I think accomplishes most, if not all, of what they're talking about with the new media release. In addition to all of the event information, my release included numerous social tagging features, an RSS feed, trackbacks, a PDF version of the release, links to a previous press release from the client of mine, a photo, a downloadable logo and even a podcast interview with me that can be retrieved from iTunes. It also gives me statistics so I can see the number of page views, which was substantial. It was perfect for my client which has online and social media as a significant portion of their overall marketing plan.
Does PRWeb cover everything that's being discussed about the new media release? According to a release from the company, they clearly think it does. What do you think? If you're a blogger or online journalist of any kind, is there anything else that you'd like to see from a press release?