Yesterday I posted on the crisis communications blunder of International Coal Group. One of the worst things for a company about making a mistake in an instance like this is that it extends the life of the story and keeps your bad news in front of the public even longer. It gives you a new set of things to apologize for and new story lines to cover.
Because this news broke so late in the day, it sent newspapers all over the country scrambling to keep up with the changing story. One of those was our local Sioux Falls Argus Leader which put a lengthy explanation of their process on the front page of today's paper. It's an interesting read for those who want a peak behind the curtain of a newsroom. It also keeps the story on the front page for another day.