Nike launches soccer ad on Facebook, doubles fans

I was watching the (boring) Champion's league final during which Nike debuted for TV their ambitious, three minute (yes, 3, that's not a typo) soccer advertisement, Write the Future. But I had already seen it on Facebook.

Apparently, a lot of other people had, too. By debuting the ad on their Facebook page, they doubled their number of fans (likers?) to 1.1 million according to Inside Facebook. Here's the ad: